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We help you to understand the mindsets of your target population and develop successful behaviour change campaigns
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Featured Projects

Tackling many behaviours at once in this large refugee camp

Country: Bangladesh

From handwashing, open defecation, waste segregation to menstrual hygiene management: Many behaviours are involved in keeping public health and improving living conditions in this, the largest refugee camp of the world. From 2019 to 2020, we worked with 9 WASH sector partners under the umbrella of UNICEF, on 11 different health and hygiene behaviours.

Why we follow or don’t follow the Coronavirus prevention recommendations

Country: Switzerland

In collaboration with Eawag and ETH-Zurich, this project aimed at identifying the behavioural factors steering handwashing with soap and physical distancing in Switzerland. The representative data collected from all over Switzerland showed that people followed these preventive behaviours more consistently if they believed others to do so, too.

How to successfully prevent gender-based violence?

Country: Liberia

In 2022, our evaluation of a medica mondiale and medica Liberia programme in Sinoe, Liberia showed impressively how sexual and gender-based violence (S/GBV) can be prevented and how successful services for S/GBV survivors can look like. The evaluation along the OECD DAC (Organisation for Economic Collaboration and Development, Development Assistance Committee) criteria identified the programme’s scores in terms of impact, effectiveness, efficiency, relevance, coherence and sustainability.

Can behaviour change communication stop deforestation?

Country: Ghana

In 2022, we started this reforestation project in Ghana, with support from SDC. This project aims at improving effective ecosystems management through community landscape and agroforestry strategies. The aim is to conserve biodiversity, sustainably develop the ecosystem goods and services whilst enhancing sustainable utilization of Non-Timber Forest Products (NTFPs) to enhance livelihood options.

Testimonials

Halia Mocala, Solidar Suisse

In our humanitarian program, the RANAS methodology has allowed us to deeply understand the context, challenges, fears and strengths of the communities where we work. With this knowledge, active support and ownership of key stakeholders, we have seen improvements in the target behaviors.

Annecilia Alcindor, SFE Laos

The RANAS method has enabled our team to take a more holistic and in-depth approach to behaviour change, resulting in a more tangible and lasting impact on communities. Our team will be able to continue explore and use what they have learned for future work in both rural communities and health services.

Dr. Charles Niwagaba, Makerere University

I really like the RANAS approach, because it presents a systematic way of engaging with communities, inquiring from them, about their behaviours, and also visualising these behaviours. It brings up open discussions.

Anne Babb, International Blue Cross

The RANAS Behavior Change Model opened my eyes further to name and categorize different behavioral factors, behavioral outcomes and contextual factors as a new insight that truly enhances our approach on behavior change at prevention activities and in recovery support. I am very inspired to learn more about this model and wish to share the learning with Blue Crosses worldwide.