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We help you to understand the mindsets of your target population and develop successful behaviour change campaigns
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Featured Projects

Multi-year study on road safety in Munich

Country: Germany

Munich's Vision Zero aims for no road traffic deaths or serious injuries. Using the RANAS approach, a campaign promotes considerate behavior. Evaluations showed increased commitment to traffic safety at Winter Tollwood 2023, with further analysis planned for 2024-2025.

The importance of supporting infrastructure construction with behaviour change

Country: Angola

This project with ENGconsult in Angola ensures proper use of new toilets and latrine services. Using RANAS, it promotes hygiene behaviors like handwashing and cleaning. Community acceptance is analyzed, with an evaluation planned for 2026 after behavior change efforts.

RANAS campaign and bin provision increased organic waste separation in Tongogara refugee camp

Country: Zimbabwe

An evaluation with UNHCR and World Vision in Tongogara refugee camp, Zimbabwe, showed a RANAS-based campaign increased organic waste separation by up to 30%, with sorting accuracy reaching 84% in the medium-intensity group.

Can behaviour change communication stop deforestation?

Country: Ghana

In 2022, we started a reforestation project in Ghana with support of SDC on improving effective ecosystems management through community landscape and agroforestry strategies. The aim is to conserve biodiversity, sustainably develop the ecosystem goods and services whilst enhancing sustainable utilization of Non-Timber Forest Products (NTFPs) to enhance livelihood options.

Testimonials

Halia Mocala, Solidar Suisse

In our humanitarian program, the RANAS methodology has allowed us to deeply understand the context, challenges, fears and strengths of the communities where we work. With this knowledge, active support and ownership of key stakeholders, we have seen improvements in the target behaviors.

Annecilia Alcindor, SFE Laos

The RANAS method has enabled our team to take a more holistic and in-depth approach to behaviour change, resulting in a more tangible and lasting impact on communities. Our team will be able to continue explore and use what they have learned for future work in both rural communities and health services.

Dr. Charles Niwagaba, Makerere University

I really like the RANAS approach, because it presents a systematic way of engaging with communities, inquiring from them, about their behaviours, and also visualising these behaviours. It brings up open discussions.

Anne Babb, International Blue Cross

The RANAS Behavior Change Model opened my eyes further to name and categorize different behavioral factors, behavioral outcomes and contextual factors as a new insight that truly enhances our approach on behavior change at prevention activities and in recovery support. I am very inspired to learn more about this model and wish to share the learning with Blue Crosses worldwide.