The central narrative of COVID-19 communication has been fear-based. Worldwide, counts of new infections and deaths, images of hospitalized patients, overworked medical staff, funerals and grieving relatives have been all over the media. COVID-19 communication has to move away from this fear-based narrative to a resource-based narrative.
We invite you to watch the webinar online:
The webinar was directed to pracitioners, policy makers and researchers. We presented findings from rural Maharashtra, India, and showed that psychological behavioural factors beyond risk perceptions and fear steer COVID-19 vaccine acceptance and protection behaviors. We discussed evidence-based recommendations on how to leverage these findings for effective communication.
The Webinar took place on 12th August 2021. The project was supported by the COVID-19 Hygiene Hub and a collaboration between Janseva and Ranas Ltd.
Contact persons: Dr. Max Friedrich, Dr. Miriam Harter