Changing fear-based COVID-19 communication - Webinar

Changing fear-based COVID-19 communication – Webinar

The central narrative of COVID-19 communication has been fear-based. Worldwide, counts of new infections and deaths, images of hospitalized patients, overworked medical staff, funerals and grieving relatives have been all over the media. COVID-19 communication has to move away from this fear-based narrative to a resource-based narrative.

We invite you to watch the webinar online:


Changing fear-based COVID-19 communication - Webinar


The webinar was directed to pracitioners, policy makers and researchers. We presented findings from rural Maharashtra, India, and showed that psychological behavioural factors beyond risk perceptions and fear steer COVID-19 vaccine acceptance and protection behaviors. We discussed evidence-based recommendations on how to leverage these findings for effective communication.

The Webinar took place on 12th August 2021. The project was supported by the COVID-19 Hygiene Hub and a collaboration between Janseva and Ranas Ltd.

Contact persons: Dr. Max Friedrich, Dr. Miriam Harter


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