From handwashing, open defecation, waste segregation to menstrual hygiene management: Many behaviours are involved in keeping public health and improving living conditions in this, the largest refugee camp of the world. From 2019 to 2020, we worked with 9 WASH sector partners under the umbrella of UNICEF, on 11 different health and hygiene behaviours.
The interventions were tailored to the assessed behavioural drivers of the Rohingya communities and proven to be more effective than standard approaches. As an example: 21% increase in regular cleaning of shared latrines, with a decrease in negative feelings and strengthened social norms connected with latrine cleaning, whereas no changes were observed for standard approaches. Thus, applying behaviour change using the RANAS methodology improves lives and helps to increase the efficiency of those organizations aiming to do so.
