In collaboration with Eawag and ETH-Zurich, this project aimed at identifying the behavioural factors steering handwashing with soap and physical distancing in Switzerland. The representative data collected from all over Switzerland showed that people followed these preventive behaviours more consistently if they believed others to do so, too. In addition, the results showed that believing in one’s own capacity and the feelings associated with handwashing and physical distancing were related to peoples’ behaviour. In collaboration with designers, we developed a poster campaign to provide an example on how these findings can be upscaled to contribute to better communication about infection prevention.
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