World Water Day 2024: One-size fits all? Safe drinking water promotion needs population-tailored approaches

Despite all efforts for innovation, safe drinking water promotion around the globe still relies heavily on generic risk messages. But what motivates people in one country can hinder them in another. Our work is all about finding out these differences.


Together with HELVETAS, we developed interventions to promote paying for water services in Mozambique and Madagascar. Learn through this fact sheet how much the motivations and barriers differed between the two countries and how the RANAS approach has contributed to innovate behaviour change communication.

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