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Glossary: Target audience

Term:

Target audience

See target group

All B C D H I M N P Q R S T

B

BCT
Behaviour change campaign
Behavioural determinant
Behavioural factor
Behavioural factor block

C

Campaign strategy
Communication channel
Comparison group

D

Data collector
Data sheet
Doer
Doer / Non-doer analysis

H

Household visits

I

Intervention 
Intervention strategy

M

Mean (scores) 
Monitoring

N

Non-doer

P

Project area
Promoter
Psychosocial factors

Q

Qualitative analysis
Quantitative analysis
Questionnaire

R

RANAS

S

Survey

T

Target audience
Target behaviour
Target group or population

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