Hosten by the Swiss Water Partnership and in collaboration with the Swiss Red Cross, EBP, Helvetas, Eawag, we conducted a learning event on behaviour change on 18th September. This event was geared towards professionals interested in elevating their projects by applying behavioural change psychology.
“Behaviour change starts in the heads of people.” This is the basic principle of behaviour change. We presented several hands-on methodologies for understanding potential target audiences’ mindsets and for developing behaviour change campaigns accordingly.
It was our privileges to learn from partner organisations how they applied these methods in real life: To promote acceptance and economic use of metered water connections, separating waste at household level, paying for water services and promoting handwashing with soap at schools. Great thanks to all co-presenters!
Find out more about the event here
Would you like to learn more about fundamental principles and hands-on methods for behaviour change? Visit our courses.
