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How can we promote Moringa consumption?

Through the ETHAKA project, Helvetas Intercooperation and Oikos support families and institutions in the provinces of Zambesia and Nampula, Mozambique, in adopting a sustainable and resilient agricultural and consumption model that meets the nutritional needs of the population. Ranas has been contracted to strengthen the behavioural component of the project. A data-driven and contextualized campaign to promote the consumption of Moringa leaves and powder will include neighbourhood events with cooking competitions to increase the RANAS factors action knowledge and confidence in abilities. A local theatre event will target feelings related to Moringa consumption. In this project the RANAS approach is piloted to guide the campaign development for food consumption behaviours.

 

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