With the overall goal of Cholera prevention through safe behaviours, an extensive qualitative phase identified and refined the exact target behaviours which were safe water, safe food and safe sanitation behaviours.
This study in Ghana aimed at those target behaviours through a systematic behaviour change campaign based on the RANAS model. We worked with cooking groups, directly with food vendors, and communicated through radio shows, calendars, and community meetings.
The RANAS campaign was tailored to the motivators and barriers, so called behavioural factors, that were found to be relevant in the communities and proved to be more effective than standard approaches: The target behaviour groups safe water, safe food and safe sanitation could be improved by 4 to 16% in frequency, habit and intention, compared to a comparison group which had not yet received the intervention at the point of the endline survey.
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