In a pilot study conducted with 100 coffee farmers in a specific region of Honduras, we explored factors that influence saving behaviours and investment decisions within coffee farming households. The study was carried out in collaboration with Swisscontact to better understand common practices, as well as the barriers and motivators related to planned saving and reinvestment in coffee production.
The findings highlighted several opportunities to strengthen financial planning and resilience among participating farmers. One important motivator for saving was the sense of tranquillity and security it can provide. At the same time, the study suggested that having clearer plans to respond to unexpected difficulties may support more consistent saving practices. Interestingly, factors such as perceived financial risk, wealth, or other sociodemographic characteristics were not strong predictors of saving behaviour within this pilot group.
The insights generated through this collaboration will help inform the design of future initiatives that further encourage planned saving and reinvestment in coffee farms, contributing to the continued development and resilience of the sector in the region.
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